Alexandra French is a visionary industrial designer dedicated to making the world more dynamic and engaging. With over a decade of experience, she transforms complex challenges into user-centric solutions that improve lives. Alexandra is the founder of two pioneering ventures, Nadu and The Breathery, which aim to revolutionise respiratory healthcare through innovative, data-driven technology. At Nadu, she leads a multidisciplinary team developing cutting-edge devices that leverage sensors, AI, and data analytics to monitor, diagnose, and treat respiratory conditions. At The Breathery, she focuses on sustainable, portable nasal care products that combine effectiveness with elegant design.

Beyond her ventures, Alexandra is a sought-after mentor and advisor, guiding aspiring designers and entrepreneurs to navigate innovation and business strategy. Her expertise spans product design, manufacturing, and growth strategy, helping startups and established companies alike turn insights into measurable impact.

Alexandra also offers tailored innovation support, collaborating with researchers, industry experts, and creatives to turn challenges into breakthrough solutions. Her design philosophy balances aesthetics, ergonomics, and sustainability, ensuring products are both beautiful and functional.

Passionate about mentorship, business guidance, and impactful design, Alexandra is committed to leaving every project – and the planet – more inspired and innovative than she found it. Through imagination, strategic thinking, and hands-on expertise, she continues to push the boundaries of industrial design, creating solutions that captivate, empower, and transform.